Home European Trade
Union Institute
Sign in
  • en
  • fr
  • About ETUI
    • About ETUI
    • Departments & Units
    • Governance
    • Greening Team
    • Networks
    • Tenders & Vacancies
    • Staff
    • Media
    • News
    • Contact us
  • Publications
    • Books
    • Working Papers, Background Analysis, Reports
    • Briefings: Policy Briefs, Foresight Briefs
    • Academic Journals
    • Magazines
    • Guides and Manuals
    • Podcasts
    • Newsletters
    • Blogs
    • Infographics
  • Education
    • About ETUI education
    • Training
    • Online courses
    • Archive courses
  • Topics
  • Events
    • Upcoming events
    • Ongoing events
    • Archive events
  • Data
    • Strike map of Europe
    • Facts & Figures
    • Covid Social Impact
    • Infographics
    • Databases
  • ETUI Platforms
  • Listing

Publications

Filter by

Filter by

Topics

  • Democracy at work
  • Trade union renewal

Publication type

  • Policy Briefs

Publication year

  • 2018

Authors (etui)

  • Ponce Del Castillo Aída
  • Valenduc Gérard

Authors (externals)

  • Pasquier Vincent
  • Carneiro Bia
  • Jansson Jenny
  • Uba Katrin
  • Wood Alex J.

Keywords

  • Digitalisation
  • Employment
  • EU legislation
  • Industrial relations
  • Labour law
  • Trade unions
  • Wages

Publication tags

  • Industrial relations
  • Trade unions
  • Wages
  • Workers participation
  • Working conditions
Vincent Pasquier, Alex J. Wood

The power of social media as a labour campaigning tool: lessons from OUR Walmart and the Fight for 15

This policy brief discusses how social media can help renew trade union collective action and strengthen the labour movement’s capacity to mobilise. It demonstrates how social media can strengthen campaigning activities by examining two recent union-led campaigns in the United States: ‘OUR Walmart’... Find out more

  • Publication
Follow us on

Connect and have a conversation with us

Contact us

Address:

Chaussée de Haecht,

579 - 1030 Brussels

Tel: +32 (0)2 224 04 70

Fax: +32 (0)2 224 05 02

Email: etui@etui.org

Newsletter

Stay updated and subscribe to our newsletters!

  • en
  • fr
  • Cookies policy
  • Legal mentions
ETUI
European Union The ETUI is co-funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the ETUI.
  • About ETUI
    • About ETUI
    • Departments & Units
    • Governance
    • Greening Team
    • Networks
    • Tenders & Vacancies
    • Staff
    • Media
    • News
    • Contact us
  • Publications
    • Books
    • Working Papers, Background Analysis, Reports
    • Briefings: Policy Briefs, Foresight Briefs
    • Academic Journals
    • Magazines
    • Guides and Manuals
    • Podcasts
    • Newsletters
    • Blogs
    • Infographics
  • Education
    • About ETUI education
    • Training
    • Online courses
    • Archive courses
  • Topics
    • Covid-19
    • Democracy at work
    • Digitalisation
    • Economic policy, crisis and transformations
    • Foresight
    • Just transition and climate change
    • Occupational health and safety & working conditions
    • Social dialogue and social policies
    • Trade union renewal
  • Events
    • Upcoming events
    • Ongoing events
    • Archive events
  • Data
    • Strike map of Europe
    • Facts & Figures
    • Covid Social Impact
    • Infographics
    • Databases
  • ETUI Platforms
    • European Trade Union Institute
    • European Works Councils Database
    • Cross-border company mobility database
    • Worker Participation
    • EWC Training
    • Labourline - The Documentation Center
    • Wikilabour
    • Networks
  • Follow us
    • Twitter
    • Facebook
    • LinkedIn
    • Flickr
    • YouTube
    • Instagram
    • Medium
    • RSS
  • Log in